Outsourcing

Everything we’ve written under Outsourcing.

How to Brief an Outsourced Social Team Without a 20-Page Brand Book

You do not need a 20-page brand book to outsource social media. Here is a one-sitting brief that keeps an outside team on-brand from week one.

Ben Van AkenOctober 27, 20266 min read

Outsourcing

What “One Post a Day” Actually Buys

For €365 a year you get one post a day on one platform. Here is what that includes, what it leaves out, and when a full package is the better fit.

Ben Van AkenOctober 22, 20263 min read

Outsourcing

Batch Approval Without Becoming the Bottleneck

Outsourced social fails when the owner is the daily bottleneck. Here is a batch approval process that keeps posts on-brand without living in your inbox.

Ben Van AkenOctober 20, 20265 min read

Outsourcing

Before You Hand Over the Passwords: Who Should Own Your Social Media Accounts When You Outsource

Sharing your password is the fastest way to get an outside team started, and the most common way small businesses lose control of their own pages. Here is how to give access properly on Facebook, Instagram and LinkedIn, and what to agree before you start.

Ben Van AkenOctober 2, 20267 min read

Outsourcing

Working With a Filipino Marketing Team: Timezones, English, and Quality

The time difference, the English, and whether the work will be good enough to put your name on: answered with the actual numbers, including the parts that genuinely do not work from ten thousand kilometres away.

Alrose EmeroAugust 5, 20267 min read

Outsourcing

In-House vs Agency vs Dedicated Team: The Real Cost Breakdown

What a marketing hire, a Belgian agency and a dedicated offshore team actually cost over twelve months (with the arithmetic shown, the sources named, and the two cases where you should not pick us).

Alrose EmeroJuly 16, 20267 min read

Outsourcing

What Social Media Management Actually Costs in Belgium (2026)

Published Belgian agency rate cards from €450 to €8,000 a month, what each band actually buys, and the full arithmetic behind an in-house hire (holiday pay, 13th month and employer charges included).

Alrose EmeroJune 11, 20266 min read

Outsourcing

5 Effective Ways to Work With an Outsourced Social Media Manager

You have hired the team. Now comes the part nobody briefs you on: five habits on your side of the relationship that decide whether it works. Plus the three client-side failures we see most often.

Ben Van AkenOctober 22, 20256 min read

Outsourcing