Social Media
How to Review Your Social Media in 15 Minutes a Week
You do not need a 40-page analytics deck. Here is a 15-minute weekly social review SME owners can run after outsourcing or DIY posting.
Ben Van Aken4 min read
CATEGORY
Social Media
Everything we’ve written under Social Media.
Social Media articles
Social Media
Three Content Pillars Beat Thirty Random Ideas
Stop inventing a new idea every morning. Three clear content pillars give SMEs a repeatable social plan that still sounds human.
Ben Van Aken5 min read
Social Media
How Long Until Consistent Social Media Starts Working?
Most SMEs quit social too early. Here is a realistic timeline for when consistent posting starts to compound, and what to measure before month three.
Ben Van Aken5 min read
Social Media
TikTok Shop in Belgium and the Netherlands: Should Your Small Business Sell on It?
TikTok Shop has been open in Belgium and the Netherlands since June, and from 19 October sellers from the UK can join in. Here is what selling there involves, what it costs beyond the commission, who it suits, and the advantage a real local shop has.
Ben Van Aken7 min read
Social Media
Why “I’ll Post When I Have Time” Fails (And What to Do Instead)
“I’ll post when I have time” is why most SME feeds go quiet. Here is how to set a cadence you can keep in your busiest month, not your quietest.
Ben Van Aken5 min read
Social Media
Meta One for Business: Should a Small Business Pay for Facebook and Instagram?
Meta now sells four paid plans for business accounts on Facebook, Instagram and WhatsApp, and some Pages are being limited to two link posts a month without one. Here is what each plan adds, what you already get for free, and when paying actually makes sense.
Ben Van Aken6 min read
Social Media
Black Friday, Sinterklaas and Christmas: A Q4 Social Media Plan for a Small Business
Every year it is the same: Black Friday arrives, the posts get written the night before, and Sinterklaas and Christmas follow before anyone has caught their breath. Here is a week-by-week plan for October to December 2026, with the dates and the price rules for Belgium and the Netherlands.
Ben Van Aken7 min read
Social Media
LinkedIn Personal Profile vs Company Page: Where a Small Business Owner Should Post
Your company page has a few hundred followers and every post lands with a thud. The data says your own profile will reach further. But the page still has a job. Here is how to split the work between the two.
Ben Van Aken6 min read
Social Media
How Social Media Can Become Your #1 Sales Channel
Social media rarely closes a sale for an SME. It does the work before the enquiry: when somebody finally contacts you, they have already decided you are competent. Here is the actual path, and what has to be true for social to become your biggest channel.
Ben Van Aken6 min read
Social Media
Why Your Social Media Feels Stuck (And How to Fix It)
Stuck accounts are almost never short of ideas. They are short of a system: repeatable formats, a content bank, and a decision made once a month instead of every morning.
Ben Van Aken6 min read
Social Media
Stop Posting Just to Post: Let Your Social Media Work for You
Posting to stay active fills the calendar and moves nothing. Here is how to decide what a post is for before you write it (and what to stop making entirely).
Ben Van Aken6 min read
Social Media
Small Business Marketing: Why Consistent Content Works Better Than Going Viral
A competitor’s viral video tells you nothing you can copy. Two large studies explain why, and what to put in your calendar instead of a hit.
Ben Van Aken6 min read